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bHSBCGObalnvestmentResearch24July2026
ChinaAutos
Equities
Automobiles
Weakerdemand,ongoingconsolidation
China
uLower2026forecastsonweaker-than-expected1H26demand
uOngoingconsolidationandpricingpressurecontinuetoweighonsectorearnings
uReviseOEMforecastsandremainselectiveonstockpicks;downgradeGreatWallA/HtoHold/Hold;cutTPs
Demandhassoftenedfasterthanexpected:Welowerour2026ChinapassengervehicleandEVdemandy-o-ygrowthforecaststo-13%(from-5%)and-6%(from
+10%),respectively,followingaweaker-than-expected1H26.ThelatestCPCAdatacontinuetopointtosoftdemand,with1-19Julypassengercarretailvolumedown
16%y-o-yandNEVretailvolumedown4%y-o-y.Replacementdemandhas
moderatedafterthesubsidy-drivenpull-forward,whileconsumershavebecome
increasinglyselectivegivenfrequentproductlaunchesandamorecompetitive
market.Althoughweexpectdemandtoimprovesequentiallyin2H26,webelievetherecoverywillbemoregradualthanpreviouslyanticipated.
Industryconsolidationstillinprocess,whiledomesticpricinglikelytoremain
underpressure:RisingEVpenetrationcontinuestoreshapeChina’sautomarket,butindustryprofitabilityremainsunderpressure.Intensecompetition,persistentpricing
pressureandelevatedinventoriesattraditionalOEMscontinuetoweighonmargins,
particularlyforjoint-venturebusinesses.Atthesametime,exportsremainanimportantsourceofgrowth,helpingleadingChineseOEMspartiallyoffsetsofterdomestic
demand.Wethereforeexpectindustryconsolidationandearningsdivergencetocontinueasstrongerplayersfurtherextendtheircompetitiveadvantages.
Stockselectionmattersmorethansectorexposure:WhileGreatWall’sshares
havealreadycorrectedsignificantly,webelieveearningsvisibilityhasweakened
furtherfollowingsofter-than-expectedQ2guidance,lowerindustrydemand
expectationsandcontinueduncertaintyaroundtheRussiascrappagetaxrefund.WethereforedowngradeGreatWallA/HsharesfromBuytoHold,whilemaintainingHoldonGACA/HsharesandBAIC.WecontinuetopreferOEMswithstrongerexport
franchises,competitivelocalbrandsandhealthierproductcycles,anddonotyetseeconditionsforabroadersectorre-rating.Untilindustrydemandandprofitability
stabilize,weexpectexecutiondifferencestodriveperformancedivergence.
YuqianDing*
HeadofChinaTechnology&AutosResearch
TheHongkongandShanghaiBankingCorporationLimited
yuqian.ding@.hk
+85222885108
LiYang*
Analyst,ChinaAutos
TheHongkongandShanghaiBankingCorporationLimited
li01.yang@.hk
+85222886216
*Employedbyanon-USaffiliateofHSBCSecurities(USA)Inc,andisnotregistered/qualifiedpursuanttoFINRAregulations
Nocountryforbears
The24theditionoftheEMSentimentSurvey
Clicktoview
Keychangestoratingsandtargetprices
Ticker
Company
Ccy.
MarketCap(USDm)
3MADTV
(USDm)
Close
price
_____
Targetprice
________
Rating
Upside/downside
2026e
PBROE
2027e2028e2026e2027e
2028e
Old
New
Old
New
601633CH
GreatWallA
CNY
17,501
56
16.09
31.20
15.90
Buy
Hold
1%
1.4
1.3
1.2
11%
13%
14%
2333HK
GreatWallH
HKD
20,178
24
9.09
21.60
9.30
Buy
Hold
-2%
0.7
0.6
0.6
11%
13%
14%
601238CH
GACA
CNY
6,351
23
5.10
8.23
5.08
Hold
Hold
0%
0.5
0.5
0.5
-6%
0%
2%
2238HK
GACH
HKD
6,351
5
2.19
3.62
2.13
Hold
Hold
3%
0.2
0.2
0.2
-6%
0%
2%
1958HK
BAIC
HKD
889
1
0.87
2.20
0.80
Hold
Hold
9%
0.1
0.1
0.1
-2%
-1%
0%
Source:Bloomberg,HSBCestimates.Pricedasofcloseon21Jul2026
Disclosures&Disclaimer
ThisreportmustbereadwiththedisclosuresandtheanalystcertificationsintheDisclosureappendix,andwiththeDisclaimer,whichformspartofit.
Issuerofreport:TheHongkongandShanghaiBankingCorporationLimited
ViewHSBCGlobalInvestmentResearchat:
bHSBC
Equities●Automobiles
24July2026
2
Demandreset,ongoingconsolidation
uWetrimour2026Chinaautodemandforecastsonweakerdemand
uConsolidationcontinuesascompetitionweighsonprofitability,despiterisingEVpenetration
uWeremainselectiveonstocks;cutestimatesonGreatWall,GACandBAIC,anddowngradeGreatWallA/HtoHold/Hold
Demandreset;recoverypushedfurtherinto2H26
TrimPCandEV2026edemand;turningpointmightcomeinSeptember
In1H26,China’spassenger-vehicleretailsalestotalled8.72munits,a20%y-o-ydecline,whileEVsalesreached4.7munits,down14%y-o-y.ThelatestCPCAweeklydatasuggestdemand
remianedsoftintoJuly,withpassengercarretailvolumedown16%y-o-yandNEVretailvolume
down4%y-o-yduring1-19July.Besidethebroaderlowlevelofoverallconsumerpropensity,thereducedreplacement-subsidysupportlikelypulledforwarddemandinto2025,leavingless
momentumin1H26.Ontheindustryside,whileheadlinepricewarshavebeencontained,
manufacturershavecompetedbylaunchingmorenewmodelswithimprovedspecificationswithoutraisingprices.Giventhemarketisincreasinglyreplacement-led,fasterproductrefreshcyclesmaybereinforcinga“wait-and-see”approachamongbuyers,extendingreplacementtimelines.
Againstthisbackdrop,wehaverevisedour2026Chinapassenger-cardemandgrowthforecastto-13%(from-5%).Wemaintaina-2%y-o-yforecastfor2027,aswestillexpectsomedemandtobepulledforwardintolate2026aheadoftheanticipatedphase-outofreplacementsubsidies.WehavealsoloweredourEVpenetrationassumptionsfollowingweaker-than-expected1H26EVsales
growth;ourupdatedEVpenetrationforecastsfor2026–28are58%,65%,and71%,respectively.
Inourupdatedforecasts,weexpectamodestsequentialrecoveryin2H26,withthey-o-ydecline
narrowingto7%,drivenmainlybyaseasonalupliftfromSeptemberandrefreshedproductline-ups
(180+newmodelsin2H26)toreigniteconsumerinterest,alongsidealikelypre-buyingwavein4Q26aheadofthepotentialexpiryofthereplacementsubsidiespolicyatend-2026.
Exhibit1.ChinapassengercarandEVdemandforecastchanges
NewforecastsOldforecastsChange
2026e2027e2028e2030e2026e2027e2028e2030e2026e2027e2028e2030e
PVvolume(inmunits)
20.6
20.2
20.2
20.2
22.5
22.1
22.1
22.1
-8%
-8%
-8%
-8%
PVvolumey-o-ygrowth(%)
-13%
-2%
0%
0%
-5%
-2%
0%
0%
-8%
0%
0%
0%
EVvolume(inmunits)
12.0
13.2
14.3
16.7
14.1
15.5
17.0
19.5
-15%
-15%
-16%
-15%
EVvolumey-o-ygrowth(%)
-6%
10%
8%
8%
10%
10%
10%
6%
-16%
0%
-2%
2%
EVpenetration(%)
58%
65%
71%
82%
62%
70%
77%
88%
-4%
-5%
-6%
-6%
Source:HSBCestimates.PV:passengervehicle.EV:electricvehicle.
bHSBC
Equities●Automobiles
24July2026
3
Exhibit2.Wetrim2026edemandgrowthto-13%y-o-y,-6%forEV
25.0
20.0
15.0
10.0
5.0
-
20162017201820192020202120222023202420252026e2027e2028e
EVPVvolume(inmnunits)ICEPVvolume(inmnuntis)EVpenetration(RHS)
EVy-o-ygrowth(RHS)overally-o-ygrowth(RHS)
120%
100%
80%
60%
40%
20%
0%
-20%
Source:CPCA,HSBCestimates
Exhibit3.EVpenetrationrateremainedat63%inJune2026
JanFebMarAprMayJunJulAugSepOctNovDec2026EV(PV)retailvolume
2025EV(PV)retailvolume
2026monthlypenetrationrate(RHS)
2025monthlypenetrationrate(RHS)
61%63%63%
52%45%
39%
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
-
80%
70%
60%
50%
40%
30%
20%
Source:CPCA,HSBC
Exhibit4.Overallautoretailsalesdecreased20%y-o-yin1H26
JanFebMarAprMayJunJulAugSepOctNovDec
2026monthlysalesvolume2025monthlysalesvolume
2026y-o-ygrowth(RHS)2025y-o-ygrowth(RHS)
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
30%
20%
10%
0%
-10%
-20%
-30%
-21%-22%-23%
-14%-25%
-15%
Source:CPCA,HSBC
ICEsegmentundersiege:structuralcontractionacceleratesin2026
RetailsalesofICEvehiclesfell26.3%y-o-yin1H26,withthedeclinewideningsharplyin2Q(_38.2%)versus1Q(_14.3%).DemandwascomparativelyresilientonlyintheRMB200k–300kpriceband;bycontrast,ICEdemandweakenedmateriallyinboththemassmarketandpremiumsegmentsabove
RMB300k(down24–36%).Asconsumersweighedrefuellingandrunningcostsalongsidesmartcockpitandintelligentdrivingcapabilities,preferencescontinuedtoshifttowardsEVs.
Onthesupplyside,pressureintensified.WhileinventoryindicatorsforJVbrandsandtraditionalluxurybrandseasedm-o-minJune,theyremainedwellabovethe1.5threshold.Dealers
sustainedelevateddiscountstoclearstock,furtherunderminingpricingdiscipline.OEMsalsocurtailednewICElaunches–12of102newmodelsin1H26,and16of184in2H26e–slowingproductrefreshcycles.WithICEproductcompetitivenesslaggingEVs,ICEmarketshare
continuedtobedisplacedacrossmostpricetiersin1H26.
Bybrand,high-endChineseEVs(Zeekr9X,NIOES8/ES9,XPengGX,etc)havecontinuedtopressureincumbentluxuryplayerssince2H25.Despiteongoingdiscounting,BMWandMercedes-Benzsaw
fasterdeclinesin1H26versus2025:BMW_20%y-o-y(vs_15%in2025)andMercedes-Benz_27%
y-o-y(vs_20%).Inthemass-marketsegment,ToyotaandVolkswagenreturnedtocontractionin1H26amidsoftertrade-insubsidiesversus2025:Toyota_9%y-o-yandVolkswagen_27%y-o-y.
bHSBC
Equities●Automobiles
24July2026
4
Lookinginto2H26,weexpectICEdemandtorecoversequentiallywiththepeakseason,
thoughthereboundshouldlagEVs.Thelong-termtrajectoryremainsunchanged:EVswill
continuetotakesharefromICEvehicles,withEVpenetrationprojectedtoreach82%by2030.
Exhibit5.ICEcarslostshareinmostpricesegmentsexceptRMB200k-300k
EV/ICEsharechange1H26vs.1H25
AboveRMB300kRMB200k-300kRMB150k-200kRMB100k-150kBelowRMB100k
-2%
EVICE
3%
2%
1%
0%
-1%
Source:CPCA,HSBC
Exhibit6.In1H26,ICEvehiclevolumescontractedsignificantlyacrossnearlyallpricesegments
-2%
-31%
-24%
-31%
-36%
5%
0%
-5%
-10%-15%-20%-25%-30%-35%
-40%
>300k200k-300k150k-200k100k-150k<100k
pricesegment(inrmb)
200
180
160
140
120
100
80
60
40
20
-
1H26volume1H25volumeyoy(%,rhs)
Source:CPCA,HSBC
Exhibit7.In1H26,demandforpremiumEVsprovedmoreresilient
2%1%5%
0%
-5%
-10%
-15%
-15%
-20%
-28%-25%
-30%
-35%
-40%
>300k200k-300k150k-200k100k-150k<100k
pricesegment(inrmb)
1H26volume1H25volumeyoy(%,rhs)
200
180
160
140
120
100
80
60
40
20
-
-10%
Source:CPCA,HSBC
Exhibit8.Chinaoverallpassengercarmarket:Top15brandstook60%sharein1H26
25%
BYD
VW
Toyota
Geely
Chery
Changan
Galaxy
Wuling
BMW
Audi
Tesla
Nissan
Leapmotor
Benz
Honda
0%
1H26Chinapassengermarketsharebybrand
Longtail:147brandsarecompetingfortheremaining40%ofthemarket(vs145brandsin2025,150brandsin2024)
Top15took60%marketsharein1H26(vs63%in2025,68%in2024)
20%
15%
10%
5%
Source:CPCA,HSBC
bHSBC
Equities●Automobiles
24July2026
5
Exhibit9.ChinaEVpassengervehiclediscountlevelatrelativelylowlevel…
30%
25%
20%
15%
10.1%10.4%10.6%10.9%9.6%9.1%
10%
5%
0%
JanFebMarAprMayJunJulAugSepOctNovDec202420252026
Source:CPCA,HSBC
Exhibit11.LuxuryICEcardiscountlevelsareevenhigher
28.8%
27.0%25.9%25.26.4%
24.0%
JanFebMarAprMayJunJulAugSepOctNovDec
202420252026
35%
30%
25%
20%
15%
10%
5%
0%
Source:CPCA,HSBC
Exhibit10.…whileICEstillunderpricingpressure
30%
25%23.73.502.70%
20%
15%
10%
5%
0%
JanFebMarAprMayJunJulAugSepOctNovDec202520242026
Source:CPCA,HSBC
Exhibit12.JVbrandsandconventional
luxurybrandsareathighinventorylevels
2.5
2
1.5
1
0.5
0
JanFebMarAprMayJunJulAugSepOctNovDec
JVICEbrands
Conventionalluxurybrands
Chinalocalbrands
Threshold
Source:CADA,HSBC
bHSBC
Equities●Automobiles
24July2026
6
MappingOEMstocks
Basedonourlowerindustrydemandforecasts,wecutourestimatesforGreatWall,GACand
BAIC,whicharerelativelyunderpressuregivenweakerEVcycles.WedowngradeGreatWall
A/HsharestoHoldfromBuyratings,andretainourHoldratingsonGACA/Hshares,andBAIC.
Exhibit13.Keychangestoratingsandestimates
Ticker
Company
Ccy.
MarketCap(USDm)
3MADTV
(USDm)
Close
price
Targetprice
________
Rating
Upside/downside
2026e
PBROE
2027e2028e2026e2027e2028e
Old
New
Old
New
601633CH
GreatWallA
CNY
17,501
56
16.09
31.20
15.90
Buy
Hold
1%
1.4
1.3
1.2
11%
13%
14%
2333HK
GreatWallH
HKD
20,178
24
9.09
21.60
9.30
Buy
Hold
-2%
0.7
0.6
0.6
11%
13%
14%
601238CH
GACA
CNY
6,351
23
5.10
8.23
5.08
Hold
Hold
0%
0.5
0.5
0.5
-6%
0%
2%
2238HK
GACH
HKD
6,351
5
2.19
3.62
2.13
Hold
Hold
3%
0.2
0.2
0.2
-6%
0%
2%
1958HK
BAIC
HKD
889
1
0.87
2.20
0.80
Hold
Hold
9%
0.1
0.1
0.1
-2%
-1%
0%
Source:Bloomberg,HSBCestimates.PricedasofcloseatJul21,2026
Webaseourvaluationsonprevailing/troughtradingPEmultiplesratherthanlongtermhistoricalaverages.Whilevaluationsappeardepressed,wedonotexpectameaningfulre-ratingoverourtargetpricehorizon,givenmuteddemand,ongoingpricingpressureandlimitedproductcycle
catalystsacrossconventionalOEMs.Intheabsenceofaclearearningsordemandinflection,
webelievecurrentmarketmultiplesbetterrepresentfairvaluethanhistoricalaverages.Thekeydebateisnotwhetherthesestocksarecheaponanhistoricalrangebasis,butwhetherthereisacatalystforthemarkettopayahighermultiple.Wethinktheanswerisnotyet.
Valuationandrisks
GreatWall
Lower2026-27enetprofitmainlyonweakerdomesticdemand
GreatWallMotorhasreleaseditsQ22026earningspreview,guidingnetprofitofRMB1.4–1.6bn,
belowourpriorexpectations.ThekeyheadwindisadelayintheRussianscrappagetaxrefund
process.AroundRMB2bnwasrefundablefortheperiodQ42025toQ12026;whilepartialreceipt
hadbeenexpectedinQ22026,thefundsarenowanticipatedbeforeyear-end.Additionally,despiteQ2salesrising17%q-o-q(vs+14%q-o-qforoverallpassengervehiclewholesalevolumes),
supportedbyexportmomentum(exportsales+24%q-o-q),its1H26volumesdropped12%y-o-y,drivenbyweakdomesticdemand.
GreatWall’sA-andH-sharesaredown27%and38%YTD,respectively(vsCSI300+2%andHSI-2%),reflectingweakdomesticautosectorbetaandongoingquarterlyearningsuncertaintylinkedto
theRussiantaxrefund.Lookingahead,weexpect2H26volumestoimprovewiththeseasonalupturnfromSeptemberandcontinuingexportgrowth,butstillforecastsofterfull-year2026growth,asweakdomesticdemandpartiallyoffsetsexportexpansion(wereduceour2026volumegrowthestimate
from10%to7%).ThetimingoftheRussianscrappagetaxrefundremainsakeyearningsrisk.Asaresult,wearemorecautiousonprofitabilityanddowngradebothA-andH-sharestoHoldfromBuy.
Earningsrevisions.Wecutour2026netprofitforecastby23%,mainlyonthefollowingchanges:
1.Volume:Reflectingweakerdomesticpassengervehicledemand,wereduceour2026wholesalevolumeforecastto1.41millionunits(from1.46million).
2.Grossmargin:Generally,weexpectalowergrossmarginforthecompanygivenlower
volumescale.Butitsexportsexpansion(weexpectmonthlyexportvolumestoreach~70kunitsbyyear-end)and2H26newcarswithrelativelyhighpricing(HavalH10,WEY
V9X/V8X,newTank300,andTank800)arelikelytopartiallyoffsetcostpressuresandlowerscale.Allinall,wereduceour2026grossmarginforecastto15.2%(from15.4%).
3.OPEX:Givenongoinginvestmentinnewmodelmarketingandoverseaschannel
expansion,weincreaseourOPEXratioestimateto11.0%(from10.3%).
bHSBC
Equities●Automobiles
24July2026
7
Wealsolowerour2027netprofitforecastby14%,primarilyduetoalowergrossmarginonweakerdomesticdemandandhigherOPEXassumptions.Weintroduceour2028forecastsinthisreport.
Exhibit14.Estimatechanges
(RMBm)
New
2026e2027e2028e
Old
2026e2027e2028e
Change
2026e
2027e
2028e
Revenue
240,667
280,600
291,336
240,579
252,153
NA
0%
11%
NA
GrossProfit(incl.D&A)
36,543
43,432
45,534
37,118
40,200
NA
-2%
8%
NA
GPM(incl.D&A)
15.2%
15.5%
15.6%
15.4%
15.9%
NA
-0.2ppts
-0.5ppts
NA
OPEXratio
11.0%
10.8%
10.3%
10.3%
10.3%
NA
0.7ppts
0.5ppts
NA
Netprofit
10,482
13,045
15,111
13,583
15,088
NA
-23%
-14%
NA
EPS(RMB)
1.22
1.52
1.77
1.59
1.76
NA
-23%
-14%
NA
Source:HSBCestimates
Exhibit15.OurestimatesvsBloombergconsensus
(RMBm)
HSBC
estimate
s
2026e
Consensus2027e
2028e
Di
fference
2026e
2027e
2028e
2026e
___
_______
2027e
2028e
Revenue
240,667
280,600
291,336
252,068
284,629
312,451
-5%
-1%
-7%
Netprofit
10,482
13,045
15,111
11,080
13,012
14,810
-5%
0%
2%
Source:Bloomberg,HSBCestimates
DowngradetoHold/HoldratingswithlowerTPsofRMB15.90andHKD9.30.WecontinuetouseaPEmethodologyandapplyatargetmultipleof13x(from20x;basedonGreatWall’saveragePE
overthelastthreemonths)toour2026EPSestimateofRMB1.22(previously2025eofRMB1.56),togetourrefreshedA-sharetargetpriceofRMB15.90(previouslyRMB31.20).
WealsoupdatetheGreatWallH-toA-sharevaluationdiscountto50%(previously37%),givenrecentlowerriskappetiteandliquidity.UsingHSBC’send-2026RMB-HKDexchangerateforecastof1.17
(fromend-2025’s1.10),wearriveatournewH-sharetargetpriceofHKD9.30(previouslyHKD21.60).
OurnewA-shareTPimplies3%downsidetocurrentlevels;ournewH-shareTPimplies2%
upsidetocurrentlevels;wethereforedowngradeourratingsforbothstockstoHold(fromBuy).FortheRMBcounter(82333HK)ofH-shares,weconvertourH-sharetargetpriceofHKD9.30toRMBbasedonHSBC’send-2026RMB-HKDexchangerateforecastof1.17(fromend-
2025’s1.10previously).ThisreturnsatargetpriceofRMB7.98(previouslyRMB19.66).
Keyupsiderisks:Stronger-than-expecteddomesticsalesofthenewmodelsandrefreshments;stronger-than-expectedoverseasvolumeexpansion;sooner-than-expectedRussiantaxrefund.
Keydownsiderisks:FluctuationinFXrateandslower-than-expectedRussiantaxrefund;weaker-than-expectedoverseassalesvolumegrowth;slower-than-expecteddomesticnewmodels’volumeramp-upindomesticmarketgivenfiercecompetition.
Exhibit16.GreatWall-Aistradingata
11.8x12-monthforwardPEvsitshistoricalaverageof23.2x
Jan-15
Jul-15
Jan-16
Jul-16
Jan-17
Jul-17
Jan-18
Jul-18
Jan-19
Jul-19
Jan-20
Jul-20
Jan-21
Jul-21
Jan-22
Jul-22
Jan-23
Jul-23
Jan-24
Jul-24
Jan-25
Jul-25
Jan-26
Jul-26
100%
80%
60%
40%
20%
0%
-20%-40%
-60%
80.0
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0.0
12MFPEAverageEPSgrowth(RHS)
Source:Bloomberg,HSBCestimates
Exhibit17.GreatWall-Histradingata5.3x12-monthforwardPEvsitshistorical
averageof10.5x
Jan-10
Jan-11
Jan-12
Jan-13
Jan-14
Jan-15
Jan-16
Jan-17
Jan-18
Jan-19
Jan-20
Jan-21
Jan-22
Jan-23
Jan-24
Jan-25
Jan-26
70%
50%
30%
10%
-10%-30%-50%
-70%
45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
12MFPEAverageEPSgrowth-RHS
Source:Bloomberg,HSBCestimates
bHSBC
Equities●Automobiles
24July2026
8
GAC
2Q26profitwarningbelowexpectations.GACguidedfora2Q26netlossofRMB3.4bn-3.9bn,belowourexpectations.TheweakerearningswerelargelyduetorawmaterialcostpressureacrossbothitslocalandJVbrands,togetherwithhighersalesandmarketing
expensesrelatedtonewmodellaunches.
Local-brandsalesremainedresilientwhileJVperformancediverged.Itslocal-brandsalesvolumeincreased31%y-o-yin1H26,supportedbyexports(+132%y-o-yto122kunits)and
newmodelsincludingtheAioni60andN60,whichpartiallyoffsetsofterdomesticdemand.WithintheJVbusiness,GACToyotavolumelargelyheldupwith1H26volumeup3%y-o-y,supportedbymodelssuchasbZ3XandbZ7,whileGACHondacontinuedtoseesignificantvolumedeclines(-56%y-o-y)duetoanageingproductportfolio.
Lookinginto2H26,localbrandsmayseeagradualrecovery,butJVweaknessislikelyto
remainthekeyearningsdrag.ThefirstmodelundertheAISTALANDbrand(collaborationwith
Huawei),GT7,starteddeliveriesinJuly,whiletheGX7isscheduledforlaunchlaterthisyear.
Theselaunches,togetherwithcontinuedexportgrowth,shouldprovideincrementalsupportto
local-brandsalesandproductmix.However,weexpectpersistentweaknessintheJVbusiness,particularlyHonda,tocontinueweighingoninvestmentincomeandoverallearnings.
Earningsrevisions.Wedowngradeour2026netprofitforecastfrombreakeventoanetlossofRMB5.9bn,primarilydrivenbythefollowingupdates:
1.Volume:Weincreaseour2026local-brandvolumeestimateto720kunits(fromc650kunits),supportedbyexportexpansionandtheramp-upofAIONandAISTALANDnewmodellaunches.
2.Grossmargin:Wereduceour2026grossmarginforecastto-1.3%(from3.4%),reflectinghighercostinflationfollowingthisyear’srawmaterialpriceincreases.
3.OPEX:Inlightofcontinuedinvestmentinnew-modelmarketingandoverseaschannelexpansion,weraiseourOPEXratioestimateto10.0%(from9.3%).
4.Investmentincome:Wecut2026investmentincomefromJVbrandsby38%,mainlyduetoasignificantvolumecontractionatGACHonda.
Wealsolowerour2027netprofitforecastby79%,primarilyduetolowerinvestmentincomefromJVbrands.Weintroduceour2028forecastsinthisreport.
Exhibit18.Estimatechanges
(RMBm)
New
2026e2027e2028e
Old
2026e2027e2028e
Change
2028e
2026e
2027e
Revenue
113,612
132,731
138,554
93,385
100,383
NA
22%
32%
NA
GrossProfit(incl.D&A)
-1,441
6,011
8,169
3,138
4,664
NA
-146%
29%
NA
GPM(incl.D&A)
-1.3%
4.5%
5.9%
3.4%
4.6%
NA
-4.6ppts
-0.1ppts
NA
OPEXratio
10.0%
9.3%
9.3%
9.3%
9.3%
NA
+0.7ppts
-
NA
Investmentincome
2,489
2,406
2,326
4,002
4,477
NA
-38%
-46%
NA
Netprofit
-5,906
409
1,922
596
1,964
NA
-1091%
-79%
NA
EPS(RMB)
(0.58)
0.04
0.19
0.06
0.19
NA
-1101%
-79%
NA
Source:HSBCestimates
Exhibit19.OurestimatesvsBloombergconsensus
(RMBm)
HSBC
estimate
s
2026e
Consensus2027e
2028e
Di
fference
2026e
2027e
2028e
2026e
___
_______
2027e
2028e
Revenue
113,612
132,731
138,554
108,984
123,373
134,202
4%
8%
3%
Netprofit
-5,906
409
1,922
-1,500
-76
1,947
-294%
638%
-1%
Source:Bloomberg,HSBCestimates
bHSBC
Equities●Automobiles
24July2026
9
MaintainHoldratingswithlowerTPsofRMB5.08andHKD2.13.WecontinuetouseaPB
methodtovaluethecompany,withanewtargetPBmultipleof0.52x(averageoflastone
month12-monthforwardPB;previously0.75x).Applyingthisto2026eBVPSofRMB9.77(from2025e’sRMB10.97),wegetanewtargetpriceforGACAsharesofRMB5.08(fromRMB8.23).
Withanend-2026RMB-HKDFXforecastof1.17(fromend-2025’s1.10),andanupdatedH/A-sharevaluationdiscountof64%(from60%,givenrecentlowerriskappetiteandliquidityintheautoOEMspace),wearriveatanewH-sharetargetpriceofHKD2.13.OurTPsfortheA-andH-sharesimplyc2%/c2%downsidetorespectivecurrentlevels,thuswemaintainHoldratingsonbothshares.
Keyupsiderisks:Better-than-expectedincumbentownedbrandsandJVbrandsvolumepick-upin2H26;stronger-than-expectedAISTALANDnewmodelvolumeramp-up;better-than-
expectedoperatingefficiencyimprovementsfromrestructuring.
Keydownsiderisks:Weaker-than-expectedlocalbrand/JVbrands’volumegrowthand
profitabilitycouldresultinweaker-than-expectedrevenuesandgrossmarginsatthegroup
level;weaker-than-expectedoperatingefficiencyimprovementsfromrestructuring;slower-than-expectedAISTALANDbrandexecutionandvolumerampup.
Exhibit20.GAC-Histradingat0.2x
12-monthforwardPBvsthehistoricalaverageof0.7x
May-15
May-16
May-17
May-18
May-19
May-20
May-21
May-22
May-23
May-24
May-25
May-26
25%20%15%10%5%0%-5%
-10%
12MFPBAverageROE(RHS)
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Source:Bloomberg,HSBCestimates
Exhibit21.GAC-Aistradingat0.5x
12-monthforwardPBvsthehistoricalaverageof1.5x
Jan-15
Jul-15
Jan-16
Jul-16
Jan-17
Jul-17
Jan-18
Jul-18
Jan-19
Jul-19
Jan-20
Jul-20
Jan-21
Jul-21
Jan-22
Jul-22
Jan-23
Jul-23
Jan-24
Jul-24
Jan-25
Jul-25
Jan-26
Jul-26
25%
20%
15%
10%
5%
0%
-5%
-10%
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
12MFPBAverageROE(RHS)
Source:Bloomberg,HSBCestimates
BAIC
BeijingBenzundermaterialpressurein1H26.AsthecoresubsidiaryofBAIC,BeijingBenz,reportedanc31%y-o-ydeclineinsales,drivenbyintensifiedcompetitionfromawaveofChinapremiumEVlaunches(eg,Zeekr9X,NIOES8/ES9,XPengGX,etc)alongsidesubdued
domesticconsumerdemand.Despitechannelpricecutsandpromotions–reflectedina11%q-o-qand20%y-o-yreductioninthegroup’sASPin1Q26–thevolumedeclinepersisted.AsBeijingBenzremainsthegroup’sprimarycontributortorevenueandearnings,thecontractionhadadirectandsignificantimpactonoverallprofitability.
BeijinglocalbrandsandJVbrandHyundaiwerecomparativelyresilient.BeijingHyundai
1H26salesweredown5%y-o-y,materiallybetterthanthebroaderindustrytrend.Thisstabilitywassupportedbytwofactors:(1)meaningfuldealerdiscountsthatsustainedbaselinedemandforpetrolvehiclesintheRMB100,000–150,000segment;and(2)strongexportmomentum,withroughly43kunitsshippedoverseasin1H26,helpingtooffsetweakerdomesticretailsales.In
addition,BAIC’sownbrand(notablytheBJ30off-roadmodel)maintainedsteadydemandintheirniches,providingincrementalsupporttogroup
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