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ZARAZARA1

ZARAwithsuperspeed,muchvarietyandsmallquantity,themanufactureandsaleofoneoftheefficiencymanagement.

Anditdoesnotadvertise,preferringinsteadtousemoneyonopeningnewstores.Tothisday,Zarahasbeeninmorethan70countriesaroundtheworld.ZARAwithsuperspe2

Thecompanyisveryunusualinthefashionretailworldandincorporatesmanypioneeringconcepts.Thecompanytakesjusttwoweekstogetitsproductsonitsstoreshelvesafterdesigningthem,comparedwithsixmonthsforitscompetitors.

TheHarvardBusinessReviewsaid:"ZARAestablishedadifferentformthetraditionalindustrycommunicationsupplychain,itisthesupplychaintohelpZARAcompletedits15daymyth."Thecompanyisve3Brandintroduction:Thelatestandmostfashionableclothing

:1.Name：ZARA

(Chineasename----颯拉)

2.Country：Spain3.Foundingoftime：19754.originator：AmancioOrtegaGaona

5.Chiefdesigner：JohnGalliano

7.Products：Ladies,men'sclothing,children'sclothing,shoes,hats,scarves

Brandintroduction:Thelatest4Zara'sproductstructure:Zara'sproductdesignstructurerichandsinglephonenumber.Everyyearlaunched20000kindsofnewstyle,dividedintomen's,women'sandchildren'sclothes.Zara'sproductstructure:5品牌介紹英文版課件6品牌介紹英文版課件7品牌介紹英文版課件8品牌介紹英文版課件9品牌介紹英文版課件10品牌介紹英文版課件11品牌介紹英文版課件12品牌介紹英文版課件13品牌介紹英文版課件14品牌介紹英文版課件15品牌介紹英文版課件16品牌介紹英文版課件17品牌介紹英文版課件18Zara'sWomen'sclothingisdividedintothreeseries,respectivelytheZaraofeveninggownsandsuitstoworkon"Women,fashion,casualclothesofZara,BasicandathleticfeelingyoungseriesZaraagencyZara'sWomen'sclothingisdiv19品牌介紹英文版課件20品牌介紹英文版課件21品牌介紹英文版課件22品牌介紹英文版課件23品牌介紹英文版課件24品牌介紹英文版課件25品牌介紹英文版課件26

OnSeptember6,2010,FinancialTimesreportedthatInditexhaslaunchedthefirstonlineboutiqueforitsbest-sellingbrand.Thelong-awaitedwebsitewillbegininSpain,theUK,Portugal,Italy,GermanyandFrance–sixcountriesthatareamongthemostimportantofthecompany's76markets.Zara-onlineOnSeptember6,2010,Fina27Whenaskedaboutthecompany'slatearrivaltointernetretailing,PabloIsla,chiefexecutive,saidtheyhavebeenwaitingforonlinedemandtobuildbeforelaunchingintocyberspace.Whenaskedaboutthecompany's28AllitemsonsaleatitsZaraoutletswouldbeavailableonlineandatthesameprices.Customerscanchoosefromtheusualrangeofpayingmethodsandopteitherforafreestorepick-uporpaid-forpostaldelivery.Theonlinereturnandexchangepolicyisidenticaltothestoresystem,withshoppersgiven30daystochangetheirminds.Querieswillbehandledbycustomerserviceoperatorsorviae-mailorchatmessaging.InditexsaidthatiPhoneandiPadapplicationsthatallowedpurchasingwouldsoonbeavailable.AllitemsonsaleatitsZara29brandanalysis

advantage(1)Astrongdesignteamwehaveagroupofprofessionaldesignersmorethantwohundred.Ourdesignerwhoseaverageageisonly25yearsold,theymosttimeinMilan,Tokyo,NewYork,Paris,etcwatchfashionshow.Tocapturedesignconceptandthelatesttrends.Wehavearapidproductionupdate,replenishmentstorestwiceaweek.Globaleachshopcanbesynchronousupdateiscompletedintwoweeks.Thehighgoodsturnoverratealsospeededupthecustomersbacktothestore.brandanalysisadvantage30(2)Thecompanyhasagoodoperatingconditionandgrowthspace

Inrecentyears,ZARApaymoreattentiontomanagement.Wehaveacertainadvantageandhugedevelopmentpotential.(3)StrongabilityoffinancialmanagementKnowreductionofeachlinkinstock,thatcaninthelargerscaleofoperationconditions,growthprofitability.Therefore,Zaralooksattheoverallcapacityandcentralizedconfigurationresources,eliminatethe"shortboard",strengtheningthe"weaklink".(4)Reasonableman-machineratioandreasonablestructureofhumanresources(2)Thecompanyhasagoodope31Disadvantage(1)CorporatestrategydevelopmentstartedslowlyZARAalthoughovertheyearscontinuedtoacceleratedevelopment,formedacertainscaleandability,heprocessofdevelopmentspeed,developmentprocessalsoaffectstheZARA,ZARAstrategybecomesthekeyissueinthecrucial.(2)TherelativelackoftalentofprofessionaldepartmentsClothingcompanycompetitionisultimatelyatalentcompetition,inthisindustry,especiallythedemandforseniordesigner.currentlyinurgentneedofyoungandcreativeideaofthedesignertojoin.Disadvantage32zara2013spring/summerzara2013spring/summer33演講完畢，謝謝觀看！演講完畢，謝謝觀看！34ZARAZARA35

ZARAwithsuperspeed,muchvarietyandsmallquantity,themanufactureandsaleofoneoftheefficiencymanagement.

Anditdoesnotadvertise,preferringinsteadtousemoneyonopeningnewstores.Tothisday,Zarahasbeeninmorethan70countriesaroundtheworld.ZARAwithsuperspe36

Thecompanyisveryunusualinthefashionretailworldandincorporatesmanypioneeringconcepts.Thecompanytakesjusttwoweekstogetitsproductsonitsstoreshelvesafterdesigningthem,comparedwithsixmonthsforitscompetitors.

TheHarvardBusinessReviewsaid:"ZARAestablishedadifferentformthetraditionalindustrycommunicationsupplychain,itisthesupplychaintohelpZARAcompletedits15daymyth."Thecompanyisve37Brandintroduction:Thelatestandmostfashionableclothing

:1.Name：ZARA

(Chineasename----颯拉)

2.Country：Spain3.Foundingoftime：19754.originator：AmancioOrtegaGaona

5.Chiefdesigner：JohnGalliano

7.Products：Ladies,men'sclothing,children'sclothing,shoes,hats,scarves

Brandintroduction:Thelatest38Zara'sproductstructure:Zara'sproductdesignstructurerichandsinglephonenumber.Everyyearlaunched20000kindsofnewstyle,dividedintomen's,women'sandchildren'sclothes.Zara'sproductstructure:39品牌介紹英文版課件40品牌介紹英文版課件41品牌介紹英文版課件42品牌介紹英文版課件43品牌介紹英文版課件44品牌介紹英文版課件45品牌介紹英文版課件46品牌介紹英文版課件47品牌介紹英文版課件48品牌介紹英文版課件49品牌介紹英文版課件50品牌介紹英文版課件51品牌介紹英文版課件52Zara'sWomen'sclothingisdividedintothreeseries,respectivelytheZaraofeveninggownsandsuitstoworkon"Women,fashion,casualclothesofZara,BasicandathleticfeelingyoungseriesZaraagencyZara'sWomen'sclothingisdiv53品牌介紹英文版課件54品牌介紹英文版課件55品牌介紹英文版課件56品牌介紹英文版課件57品牌介紹英文版課件58品牌介紹英文版課件59品牌介紹英文版課件60

OnSeptember6,2010,FinancialTimesreportedthatInditexhaslaunchedthefirstonlineboutiqueforitsbest-sellingbrand.Thelong-awaitedwebsitewillbegininSpain,theUK,Portugal,Italy,GermanyandFrance–sixcountriesthatareamongthemostimportantofthecompany's76markets.Zara-onlineOnSeptember6,2010,Fina61Whenaskedaboutthecompany'slatearrivaltointernetretailing,PabloIsla,chiefexecutive,saidtheyhavebeenwaitingforonlinedemandtobuildbeforelaunchingintocyberspace.Whenaskedaboutthecompany's62AllitemsonsaleatitsZaraoutletswouldbeavailableonlineandatthesameprices.Customerscanchoosefromtheusualrangeofpayingmethodsandopteitherforafreestorepick-uporpaid-forpostaldelivery.Theonlinereturnandexchangepolicyisidenticaltothestoresystem,withshoppersgiven30daystochangetheirminds.Querieswillbehandledbycustomerserviceoperatorsorviae-mailorchatmessaging.InditexsaidthatiPhoneandiPadapplicationsthatallowedpurchasingwouldsoonbeavailable.AllitemsonsaleatitsZara63brandanalysis

advantage(1)Astrongdesignteamwehaveagroupofprofessionaldesignersmorethantwohundred.Ourdesignerwhoseaverageageisonly25yearsold,theymosttimeinMilan,Tokyo,NewYork,Paris,etcwatchfashionshow.Tocapturedesignconceptandthelatesttrends.Wehavearapidproductionupdate,replenishmentstorestwiceaweek.Globaleachshopcanbesynchronousupdateiscompletedintwoweeks.Thehighgoodsturnoverratealsospeededupthecustomersbacktothestore.brandanalysisadvantage64(2)Thecompanyhasagoodoperatingconditionandgrowthspace

Inrecentyears,ZARApaymoreattentiontomanagement.Wehaveacertainadvantageandhugedevelopmentpotential.(3)StrongabilityoffinancialmanagementKnowreductionofeachlinkinstock,thatcaninthelargerscaleofoperationconditions,growthprofitability.Therefore,Zaralooksat

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